Do you prefer to carry responsibility on your neck or on your wrist?

Because we are convinced that only through fair wages, ethically justifiable working conditions and environmentally friendly mining, more sustainability can be brought into the production of jewelry. 

Our newest gemstones

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MIADANA is Malagasy and loosely translated means "to be in harmony with oneself". Our company name is synonymous with the conviction to create with precious stones from fair and responsible sources not only beauty and aesthetics in the smallest space, but also the awareness of the origin and extraction of our gemstones.

Alina Uhlitz - CEO - MIADANA

  • Our philosophy

  • Gemstones from responsible origin

  • Awareness of the origin of raw materials through the production of fair products according to DE

  • Ethically correct mined gemstones from Madagascar

  • Transparent supply chains for jewelry lovers with a sense of responsibility

Our sapphires

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All sapphires

Fair sparkles more

Team MIADANA - that's Alina Uhlitz, certified gemstone appraiser (DgemG) & Trina Rakotozandrindrainy, Malagasy gemstone prospector for almost 20 years.

Already since 2001 we are both independently active and committed to more social justice. We are pleased that now, since 2018, we have been able to implement our vision of building economic structures by leveraging existing skills in the world's most variety-rich country for colored gemstones.

Our blog

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Customer reviews

  • "Wonderful work, super fair attitude. A great start-up idea! I like to order there. Again and again!"

    Ellen W.

  • "Dear Alina! Thank you so much for the great sapphire I purchased from you and also thank you very much for your professional and super kind way :)"

    Timo S.

  • "Clear recommendation! Fair jewelry, sparkling gemstones, from the noblest origin. One simply has a good feeling. Everything fits here, along the complete value chain."

    Corinna K.

  • "Working with Alina is a pleasure. The service was professional and personal. The stone arrived in a package and it was as amazing as it was on the images and shared videos. Besides that, there were personal note and certification which made the whole experience more personal and reassuring. I have to mention that they work with small scale miners and they answer all questions you have about the process and the stone (which is why I was also enticed and more comfortable going for the stone). Definitely will do more business together :)"

    Tina R.