
From Miadana with Love
Do you prefer to carry responsibility on your neck or on your wrist?
Because we are convinced that only through fair wages, ethically justifiable working conditions and environmentally friendly mining, more sustainability can be brought into the production of jewelry.
Our newest gemstones
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MIADANA is Malagasy and loosely translated means "to be in harmony with oneself". Our company name is synonymous with the conviction to create with precious stones from fair and responsible sources not only beauty and aesthetics in the smallest space, but also the awareness of the origin and extraction of our gemstones.
Alina Uhlitz - CEO - MIADANA
Our philosophy
Gemstones from responsible origin
Awareness of the origin of raw materials through the production of fair products according to DE
Ethically correct mined gemstones from Madagascar
Transparent supply chains for jewelry lovers with a sense of responsibility
Our sapphires


Fair sparkles more
Team MIADANA - that's Alina Uhlitz, certified gemstone appraiser (DgemG) & Trina Rakotozandrindrainy, Malagasy gemstone prospector for almost 20 years.
Already since 2001 we are both independently active and committed to more social justice. We are pleased that now, since 2018, we have been able to implement our vision of building economic structures by leveraging existing skills in the world's most variety-rich country for colored gemstones.
Our blog
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08December, 22
Why Madagascar has the highest deposit of gemst...
Madagascar has some of the richest undeveloped gemstone resources in the world. Why is that and what role does geographic location play? Find out more now!
Mehr lesenWhy Madagascar has the highest deposit of gemst... Why Madagascar has the highest deposit of gemst...
Madagascar has some of the richest undeveloped gemstone resources in...
Mehr lesen -
02November, 22
What does fair mean at MIADANA?
What does fair mean in connection with gemstones and MIADANA? In the article you will learn more about the criteria we work with.
Mehr lesenWhat does fair mean at MIADANA? What does fair mean at MIADANA?
What does fair mean in connection with gemstones and MIADANA?...
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17January, 22
Gemstones as an investment
Gemstones: an alternative investment Many people invest in stocks, bonds and other traditional investments. However, there is an alternative form of investment that many people often overlook: Gemstones. Gemstones have...
Mehr lesenGemstones as an investment Gemstones as an investment
Gemstones: an alternative investment Many people invest in stocks, bonds...
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03August, 22
Fairtrade gemstones: gems with responsibility
The organic cucumber from the supermarket. The fair trade coffee from Colombia. We at MIADANA also rely on “fair” Products. But as is so often the case when it comes...
Mehr lesenFairtrade gemstones: gems with responsibility Fairtrade gemstones: gems with responsibility
The organic cucumber from the supermarket. The fair trade coffee...
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Customer reviews
"Wonderful work, super fair attitude. A great start-up idea! I like to order there. Again and again!"
Ellen W.
"Dear Alina! Thank you so much for the great sapphire I purchased from you and also thank you very much for your professional and super kind way :)"
Timo S.
"Clear recommendation! Fair jewelry, sparkling gemstones, from the noblest origin. One simply has a good feeling. Everything fits here, along the complete value chain."
Corinna K.
"Working with Alina is a pleasure. The service was professional and personal. The stone arrived in a package and it was as amazing as it was on the images and shared videos. Besides that, there were personal note and certification which made the whole experience more personal and reassuring. I have to mention that they work with small scale miners and they answer all questions you have about the process and the stone (which is why I was also enticed and more comfortable going for the stone). Definitely will do more business together :)"
Tina R.